literally involved down to splitting the atoms

The New York Times / Q & A: Sarah Jessica Parker
Q: But what’s the long term? There’s a sense that labels like this have a short life span, like many things nowadays. Get in, get out.
A: The limited amount of branding that I’ve done has been really thought and thought through. Nothing I have done has been “let’s get in, let’s get out.†Not with Coty or L’Oreal, and not with Steve & Barry’s. My fatal flaw is that I have to be involved literally down to splitting the atoms.
I assume that’s not literally fatal!
(Thanks, Dave, Aaron, Elissa, Miki, Debby in Boston, Katherine from DC, Jamie & Liz in Louisville, & everyone else who submitted this!)
August 2nd, 2007 at 3:09 pm
Ah yes, Sarah Jessica Parker has kept quite about her historic work on the Manhattan project until now.
August 2nd, 2007 at 10:33 pm
Wow, that L’Oreal makes some high-tech face paint. Their website even has a section for scientists… more chemistry than nuclear physics. I guess Sarah Jessica doesn’t need any help in that area.
August 3rd, 2007 at 12:12 am
Ah, it’s great to make comments on other peoples misuse of the language. I do suggest that you make sure that you use the correct words yourself if you are going to make fun of others.
Sarah Jessica Parker did not keep quite, she kept quiet about her historic work on the Manhattan project.
August 3rd, 2007 at 11:57 am
quite
August 20th, 2007 at 1:24 pm
I’m not sure what’s funnier: SJP’s hyperbolic teenage girl vocabulary, or the idea of her being able to split an atom.
September 9th, 2007 at 3:15 am
Man, this is one of my pet peeves. That and when people say “libary.” (As my husband would say, “Berries don’t lie.”) FYI, I liked this site so much, I posted about it in my Readers’ Blog (http://abunchofwordz.wordpress.com/2007/09/07/the-blog-of-unnecessary-quotation-marks/). Right after finding this blog, I saw a great flash fiction horror story with a characer who misuses the word “literally.” It’s called “I’m Literally Bored to Death Over Here” — you can check it out at http://www.microhorror.com/microhorror/author/sean-ryan/im-literally-bored-to-death-over-here/ if you’re interested.