literally left no stone unturned

December 12th, 2005 by Fitz
a stone or a rock

Narnia film opens with sights on Potter and Rings
Alongside a mainstream media promotion campaign, the film’s makers targeted specific groups including Hispanic families and relatives of U.S. soldiers fighting in Iraq, believing they would respond to themes of courage, family, loyalty and good-versus-evil.

“We literally left no stone unturned,” said Dennis Rice, senior vice president of publicity for Walt Disney Studios. “We went after all fans equally and aggressively.”

For more fantasy, see Harry Potter literally a movie of elaborate entrances.

One Response to “literally left no stone unturned”

  1. Ken R. Says:

    It’s one thing to use the term inappropriately instead of using “actually” or “without exaggeration”, but to use it in the exact opposite way from which it should be used is troubling. Just pick up some other affectation already.

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